IUTD*Studios is the brand for dreamers and I was extremely lucky to create a promo for them.
*THE BRIEF*
The brand's founder believes that everyone could reach their dream, you just have to work on it.
And it was the main idea for the story, which had to happen in beautiful Iceland, where the whole idea of the brand came to Joshua.
EXPLORATION
Since the client wanted to make Iceland the stage for our video - I was exploring the marvelous Iceland landscapes with the help of travel videos.
SKETCHES FIRST
First we had to "find" our character and the right visual style, so I did a few sketches, moodboards and the draft character design.
TIME TO TELL THE STORY
Together with concepts I started to work on the storyline for the video.
We went with the story of the dreamer, who is seeking the star that can make any dream come true, not realizing that he is the one, who can make his dreams come true. Especially with the friend's help.
CHARACTERS ARE FOUND
We end up by including 5 characters to the video, each had his own outfit by *IUTD
ANIMATION
Many-many hours went by animation, but isn't it exciting to see the drawings becoming alive!
FINAL
The final stage was coloring the animation and composing it with background and effects.
THANK YOU!
* Dream big! *